new ambitions, new design, …ooh

Edwin Rooseman ing. MDM (1961) is founder of Nandooh design management & interactive media. Here he connects his management knowledge and management experience to his design capabilities. In practice that means he is working on strategic and cutting edge concept development for organisations, brands and products, all supported by the newest developments in the field of Internet and interactive media.



Nandooh was started on January 1st 2006, after a period of 10 years as founder partner of kumquat design & communication in Dordrecht. During that period he obtained a wide experience in projects for B to B, B to C and governmental clients, with as main disciplines: Brand Identity, Corporate Identity, Graphic Design, Web Design, Advertising and Exhibition Design.

In 2004 he graduated, as one of the first students in the Netherlands, as Master of Design Management with his thesis ‘Towards a Balanced Scorecard to measure Design Effectiveness in Corporate Identity Design’. DesignEffect Summary.pdf
The last two years he has been working part time for Mexx as Design Manager New Media, and responsible for the monthly development of the Mexx internet shop and the development of brand activation projects. Apart from that he is involved various project for Nandooh in the field of design management and interactive media. He was member of the BNO workgroup ‘design effectiveness’.

Nandooh – new ambitions, new design, …ooh – works with a multidisciplinary approach. In these times of fast changing forms of communications and techniques it is only possible, in the vision of Nandooh, to finalise design projects in an effective way by the involvement of specialised professionals with a fit for the specific skills that are needed for each project. For Branding projects the main pillars are Product Design, Environmental Design, Communication Design and Behavioural Design. For a good communication between these disciplines Rooseman thinks it is essential to work closely, and on the spot, together. That’s why Nandooh, together with Zilver brand driven innovation founded a creative hot spot in Rotterdam, named ‘Designest’. A breeding-place where specialised entrepreneurs are invited for thrusting back the frontiers of creativity, the exchange of ideas, and commercial collaboration.